What Are The Most Common Presents

According to this article the most common gifts for men last year had anything to do with technology such as ebook readers. I really think this is unfair and that we should focus more on a smaller personalized birthday gift for him. Sure, picking out gifts for guys is hard and not a lot of fun. However, if you have to go buy someone a flat screen TV you're going to spend a lot more than you would on jewelry or clothes like you would for women. I guess the only answer then is just to buy things for the house that you secretly want too as part of a combination present.